The events industry looks much different today than it did 18 months ago. Because of the Covid-19 pandemic, many of us are still hesitant to host in-person events. Fortunately, technology allows us to ...

It’s the age of information overload. “Best-in-class” coaches and gurus shower us with free advice from every digital corner. Almost every brand — B2B or B2C — has a free-to-access resources page ...

In the ever-evolving landscape of B2B marketing, attention has been shifting toward building communities and enhancing brand. In this episode of the Marketing Smarts Live Show, guest Mark Schaefer ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...

With today’s emphasis on personalized individual interactions, building an active customer community can be a game-changer for brands. Here is how to start. With today’s emphasis on personalized ...

The conversation economy is thriving, and in the crush to build a social presence, many companies are using social media as a new outbound marketing channel. This article will provide a blueprint to ...

Do you love your neighbors, your customers, your partners, your employees, and your vendors? If you are building out a digital community, you'd better. There may be no situation in modern business ...

In 2020, against the backdrop of remote working, rapid digital transformation, oversaturated B2B digital marketing channels and a rise in experts looking to monetise their professional knowledge, ...

Peer proof is the new demand engine. Discover expert B2B Advocacy Strategies to build trust, influence hidden buyers & ...

Elfried Samba, Co-Founder and CEO of Butterfly Effect, is set to take the stage next month as a keynote speaker at B2BMX 2026, powered by Advertising Week. A leading voice in community-driven ...

In the hype-fueled infancy of Internet-based business, technology was king. Vendors hawked a "throw everything out the window and start over with the Internet" philosophy, and many companies bought in ...